It all begins with a strong foundation.

SAINA was ready to grow beyond direct-to-consumer but needed a clear strategy to enter the wholesale space. We began by defining a structured B2B model that aligned with the brand’s values and objectives. This involved conducting market research, identifying the right retail partners, and ensuring the product offering was tailored for the wholesale environment.

To ensure the brand resonated with retail buyers, we focused on honing SAINA’s brand voice and positioning, making sure it communicated the unique value proposition clearly and consistently. We refined the messaging to align with the retail space while staying true to the brand's core identity.

Simultaneously, we refined SAINA’s social channels to better align with the brand’s aesthetic and enhance its presence. By curating content that spoke to both retail buyers and consumers, we were able to create a cohesive narrative across all platforms, increasing brand recognition and appeal.

The result? A scalable wholesale program, strategic retail partnerships, and a clear roadmap for long-term success. This approach not only allowed SAINA to transition seamlessly into retail but also strengthened their overall brand presence, setting the stage for sustained growth and success in the wholesale and D2C markets.