The Challenge

A growing contemporary fashion brand sought to scale its wholesale business, expand into new markets, and establish itself with larger retail partners. The brand needed a structured approach to increase its retail footprint, optimize sales processes, and strengthen relationships with key accounts while maintaining profitability and brand integrity.

The Approach

To drive sustainable growth, we implemented a comprehensive strategy focusing on:

• Wholesale Expansion & Market Growth – Identified and strategically targeted 10 previously untapped states, utilizing a combination of data-driven outreach, personalized email campaigns, and participation in key apparel markets. This led to onboarding over 120 new wholesale accounts, significantly broadening the brand’s reach.

• Strategic Retail Partnerships – Played a key role in the retailer’s buying process, collaborating closely to align assortments with their merchandising strategy. Built and nurtured a strong business relationship, ensuring ongoing support and growth. Led cross-functional coordination to optimize inventory planning, streamline order fulfillment, and enhance in-store marketing initiatives, resulting in over $1M in sales during the first selling season.

• Target Account Outreach – Developed and executed a strategic campaign to attract key wholesale accounts by leveraging personalized, high-impact marketing materials. Curated and mailed branded boxes and a comprehensive brand catalog to targeted retailers, creating a tangible and engaging introduction to the brand. This initiative drove new account acquisitions, strengthened brand positioning, and fostered meaningful connections with potential retail partners.

• Operational & Financial Optimization – Managed the financial strategy for a significant portion of wholesale operations, ensuring efficient budget allocation to drive profitability. Led process enhancements, including the integration of NuOrder, to improve ordering workflows, inventory management, and overall operational efficiency.

• Sales & Brand Development – Developed and executed targeted marketing initiatives, including wholesale-specific email campaigns, branded collateral, and merchandising support for retail partners. Conducted competitive analysis and market research to guide sales strategies and product development.

The Results

• Expanded into 10 new states and secured 120+ new wholesale accounts.

• Successfully launched in a major national retailer, driving $1M+ in sales the first year.

• Strengthened customer retention by developing a targeted wholesale outreach campaign, featuring branded boxes and a curated brand catalog, to engage and convert key retail accounts.

• Optimized wholesale operations, increasing efficiency and maximizing ROI.

Key Takeaways

This strategic expansion proved that with a well-structured wholesale growth plan, the right partnerships, and streamlined operations, brands can scale efficiently while maintaining their identity and profitability. From independent retailers to large-scale distribution, aligning strategy with execution is key to long-term success.